Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response:

  • Given the information you have researched on the industry and market for the product that your group will introduce, what specific channels would you use to get the word out to potential customers?
  • How would you plan to capture the market share you have promised to your CEO? Explain the target market, message, the mediums you would use, their costs, and so forth.

Suggestions for Responding to Peer Posts

  • Compare the details of the target market, message, mediums, their costs, etc. of your peer to your own. 
  • What similarities or differences can you find? 
  • Were there any considerations that were missed by you or your peer?

Grading Criteria

Response to Discussion Questions


Response to Peer Posts (Min. of 2)


APA Citation and References (where applicable/peer posts)


In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials

Unit 4 Course Materials



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