rhetorical-analysis-essay-beer-advertisement

– Please use the downloaded prompt for instractions, and the picture of the advertisment to analyze it.

 

– Please use those teacher’s notes to write the essay : 

 

NOTES : 

 

Jib Fowles – “The Needs” (Advertisements)
 
1- The need for sex – grab the attention of viewer
 
2- The need for affiliation – friendships, romance, etc. 
 
3- The need to nurture – it can be maternal/paternal, comfort/protect
 
4- The need for guidance – role model, celebrities, tradition and nostalgia.
 
5- The need to aggress – the desire to act, “get even”.
 
6- The need to achieve – overcome, obstacles, #winning, superlative, best, greatest.
 
7- The need to dominate – a power in things we lack 
 
8- The need for prominence – to be admired, respected, you see it in material goods. 
 
9- The need for attention – cosmetics, to be noticed. 
 
10- The need for autonomy – independence. 
 
11- The need to escape – avoid reality, physical, mental. 
 
12- The need to feel safe – security ( banks ) 
 
13- The need for aesthetic sensations – pleasing in a visual sense. 
 
14- The need to satisfy curiosity – gain more knowledge. 
 
15- The physiological needs – hunger, sleep. 
 
 
  • Rhetorical analysis :
  • 1- creates/ distribute (company)
  • 2- product ?
  • 3- viewers ( target audience )
  • 4- appeals / needs
  • 5- visual effects : FACTS, such as : ( color, lighting, text position. )  
 

Beer ad hints : in a clean, white color worker man, not looking at the server, watching football game
 
 
Focus on analysis not structure !!!

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