Length: 2000-3000 words Graphics: at least three graphics, two of which have to be original Format in Citing and Listing Sources: APA Number and of Sources: at least five sources
How to Organize the White Paper: Please include the following sections in your white paper: Executive Summary Introduction Previous Approaches New Findings Conclusion References
In the Executive Summary, summarize your research and your purpose. The executive summary should be a stand-alone document. It should be written in such a way that a busy executive could read the executive summary and know exactly what the paper is about without reading the rest of the paper.
In the Introduction, you lay the groundwork for your readers for the details that will be introduced in the white paper. If you need to define any terms, you will do so here. You might share an anecdote or illustration to describe why this topic is important.
In the Previous Approaches section, you will describe the approaches or strategies that have been previously used or are currently used on the topic. For example, if your white paper is being written to advertise a new taxi service in your area, you might review what transportation services are provided now. You could show the challenges or problems that the current services involve. In this section of the white paper, your use of sources will be very important. You should integrate research to show that the problems you have identified exist.
In the New Findings section, you present perhaps the most important information in the paper. In this section, you will describe the findings of your research and relate these findings to the purpose of your report. You will not only provide data and research, but you will also explain the data and research and why it is relevant to your report’s topic. For example, if your white paper is being written to advertise a new taxi service in your area, you might review what transportation services are provided now and show why the new taxi service fills a need that the current set of transportation services does not fill or solves a problem that the current set of transportation services does not solve. You will provide data and evidence for why the new taxi service has promise in solving the problems you have identified. In this section of the white paper, your use of sources will be very important as well. You should integrate research to show that the problems you have identified will be solved by your new approach.
In the Conclusion section, you review what your research shows in light of the previous approaches used. You will not tell the audience what steps to take next. However, you will summarize what your findings articulate.
Your white paper should incorporate at least three graphics. Graphic can include tables, charts, or graphs showing some research findings. They can also be images that are relevant to the topic of the white paper. At least two of the graphics must be original. Original graphics can include photos taken by you; tables, charts, or graphs developed by you; or screen captures showing a function on your computer (not a screen capture of an image off of the web).